Food Bank Makes National Debut TONIGHT on the Biggest Loser

Local Food Bank to Make National Debut Tonight

Food Bank of Central & Eastern North Carolina to be featured in segment on

“The Biggest Loser: Couples”

WILMINGTON, NC –The Food Bank of Central & Eastern North Carolina will be featured nationally during a one minute segment during the February 15 episode of NBC’s “The Biggest Loser: Couples”. Locally the program will air on WECT Plus (Time Warner Cable digital channel 102).

NBC’s “The Biggest Loser: Couples,” General Mills, Subway and Feeding America are partnering on the Pound For Pound Challenge, a national initiative encouraging residents in Raleigh/Durham  and Americans across the country to lose weight to combat hunger in their local communities. The challenge is in progress and ends on May 31.

In its third year, the Pound For Pound Challenge re-emerges at a crucial time. In the 34 counties served by the Food Bank of Central & Eastern North Carolina:

• About 73,000 different people receive emergency food assistance in any given week.
• 33.7% are children under 18 years old
• 12% are elderly
• 30% of households include at least one employed adult.

For every pound Americans pledge to lose, a donation of 11 cents, equivalent to one pound of groceries, will be donated to Feeding America and distributed to the Food Bank of Central & Eastern North Carolina.

For more information, go to www.foodbankcenc.org to join the Food Bank of Central & Eastern North Carolina in the fight to lose weight and hunger!